I was hired by designer and gallery owner Efrain Lopez to create a new brand for his work which specialized in contemporary furniture design.  The design uses the initials of the brand name “Bodega Modern” to configure the shape of a chair, using clean lines and simplistic design speak to Efrain’s style and vision the company.

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Seventy-five logos were sketched using the letters "B" and "M" before choosing the best representation for Bodega Modern.  In the final round of selection, both Efrain and I picked a design that imitated a chair's structure, to boldly reference Efrain's work with furniture restorations with his love for modern design.